MTV was one of the first music television programme that started on August 1st 1981. This was produced originally to play music videos on air. It had a massive impact in the music industry. It was marketed and was advertised very well. This was because of slogans such as “I want my MTV” and “MTV in here”. This helped sell MTV and attract its target audience. Which was people who listened to all genres of music.
MTV ‘s choice was to focus on non music programming which had been contested since 1990s, this then became a popular television programme for people to catch there favourite artists. Since then MTV has departed from music programming and is now known for producing programmes aimed at a target audience of teenagers.
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